Colours in branding are like silent hostesses who visually speak to your audience.
They help you to transmit a welcoming and appealing vibe with a lovely promise of something much more interesting to come if the viewer starts to explore your brand.
So as to clearly navigate in between the different colour moods, consider 3 categories of colour palettes: warm, mixed and cold colours.
I’ll share with you below a selection of 8 colour palettes where each of them evoke a special mood and key feelings that you can use in your branding.
To help you create the perfect mood for your projects and branding, you can find all of my colour palettes on my Pinterest board HERE
* © Colour Palettes Brand Smoothie. | All photos are from Stephanie Manuel Photography
has a mix of warm and cold colours. It inspires colourful summer or autumn days.
Colour palette keywords: warm, cheerful, cozy
has mostly cold colours.
Colour palette keywords: soothing, delicate, elegant.
is a mix of earthy and warm colours.
Colour palette keywords: grounded, caring, sweet.
consists mainly of cold colours.
Colour palette keywords: fresh, freedom, intense.
is a mix of neutral and warm colours.
Colour palette keywords: harmonious, calming, stylish.
is a real invitation to connect with nature.
Colour palette keywords: peaceful, graceful, comforting.
balances warm and cold colours playing with intensity.
Colour palette keywords: soft, free-spirited, wild adventure.