All experts of today were beginners of yesterday, do you relate?
That’s what I constantly see in my on-brand photo course through the progress of each students.
We all have a beautiful and unique story to share and by respecting the fact that 90% of information transmitted to the brain is visual, we want to make sure that we take the right images so as to attract the right persons.
Gill Pawley, is one of my photo course student and I enjoyed observing how she improved her on-brand flatlays as she progressed through the lessons. I’ll share with you the 5 key steps that she applied during the course to successfully achieve the result:
1. Be an implementor not only a learner
For each lessons, Gill did several attempts as soon as I was commenting with advice and tips on her submitted homework. When you enroll in a course, you can easily loose the excitement of the first days and just keep reading through the lessons without necessarily taking actions. It’s good to learn new things but implementing them as soon as possible is much better so as to feel that you’ve achieved something and see results.
2. Understand your brand values, story and message
The first essential step of each business creation is to understand who you are, what you do and to whom you are talking. It’s all about Branding, the ultimate source and go-to guide for consistent visual communication.
By understanding your values, the visual story that you want to share and the message behind each creations within your business, it’s much easier to take meaningful and captivating photos that will match your brand.
3. Be open to inspiration
Whenever you need to get clear on a creation, you’ll eventually seek for inspiration around you. Colours, shapes and words will inspire you to come up with unique creative ideas. Gill was always open to inspiration by paying attention to the work of other students within the group.
4. Observe the light
When it comes to photography, it’s all about the right way to use light so as to tell your story. The light also helps to set the mood. Gill improved her pictures a lot by observing how natural light behave in her home during the day. She then knew when and where it was best to do her photoshoot.
On days when there was not enough light, she learned how to use the different adjustment in the photo editing app.